Moovel Internship 

As R&D´s Transports & Mobility Designer, I had a wide variety of tasks that ranged from user experience research, modeling, rendering, video production, and prototype building. 


When I joined the team, I was asked to aid in the UX research and develop a narrative that would allow the team to get buy-in from the rest of the engineering and design teams.


During my time I also aided in two other project; one in on boarding a potential transit agency in North America as a potential, new customer and exploring new post pay approaches. We also explored and developed a pipeline for AR creation and ponytail uses in the Transit market. 

Ownership of Work

All of the work shown in this portfolio was done while working with Moovel North America LLC. All of the work is considered their intellectual property, all of the work shown was done by me or I was a contributor from June 2019 to February 2020. For more information on specifics on the work please contact Moovel directly or myself.

01

Moovel Design Process

Without an established design methodology, I was given the liberty to create a design method, based on the Double Diamond Design Process. This Process looked to develop a structured approach, broken into four main stages with the intent of allowing other teams to understand our methodology and where they would be onboarded.

Opportunity 

This process seeks to first identify an opportunity in the market, by doing an in-depth dive of what is the state of the art and where the trends suggest further development.

Vision/ideas

As a direct result of the ideation and research, a vision is created; a utopian vision that can be used to engage different teams and potential customers to get buy-in and measure reception of the idea.

Concept

With as many teams having buy-in and interest in the idea, a series of design concepts or MVPs are created, to better validate the idea with users and in this way generate more insights and a clear direction for further development.

Design Process

Proposal

This iteration distills a concept to a final proposal, that has an intriguing value proposal, high feasibility, all while having the research, insights, development and numerous teams backing up the final product.This iteration distills a concept to a final proposal, that has an intriguing value proposal, high feasibility, all while having the research, insights, development and numerous teams backing up the final product.

The Team had developed a custom motherboard that would use Bluetooth LE (low energy) to validate stored ticket/fare within the app; there was a potential customer for this validation system, which was VIA San Antonio.


Moovel Mesh would be piloted in San Antonio’s VIA, I along with the team began to context-specific research on San Antonio. 

It was decided that the pilot for Moovel Mesh would be contained to the Primo lines; we proceeded to gather information about ridership, demographics, type of mobile device, the demand of the service, structures, and institutions that were located around the stations and lines. 


There was also the opportunity to have 2 phone calls with members of VIA to ask some detailed questions about their riders and what the envisioned would be an ideal validation system. 

After all of this secondary research, it was not possible to go to San Antonio, a ¨Persona¨ was build out alongside a happy path narrative and a value proposition for Moovel Mesh.

02

Moovel Mesh 

Case Exploration 

User research 

Know that Moovel Mesh would be piloted in San Antonio’s VIA, I along with the team began to context-specific research on San Antonio. 


It was decided that the pilot for Moovel Mesh would be contained to the Primo lines; we proceeded to gather information about ridership, demographics, type of mobile device, the demand of the service, structures, and institutions that were located around the stations and lines. 


There was also the opportunity to have 2 phone calls with members of VIA to ask some detailed questions about their riders and what the envisioned would be an ideal validation system. 


After all of this secondary research, it was not possible to go to San Antonio, a ¨persona¨ was build out alongside a happy path narrative and a value proposition for Moovel Mesh.

With a solid understanding of the Context, San Antonio, and our client, VIA, the R&D team and I elaborated a happy path narrative. The narrative was constructed from the interactions with the transit agency VIA, talking with the engineering and software teams that had built out the motherboard and the respective client, design and how they had envisioned the interaction and finally with input form R&D members that had the opportunity to be on-site in San Antonio. 


The main objective of this narrative was to join together the different visions that were floating around under one, that we could use to not only get buy-in from other teams but also management and VIA themselves, it was also used to showcase the value Moovel Mesh would bring to market. 


The next slides show the happy narrative that was developed; this was done using fast sketching technique and rendering and was done while talking to different teams.

03

Moovel Mesh

Validator  

After finishing the narrative and presenting it to the various team inside Moovel, management decided to continue with the project. Since R&D´s engineering team had created a custom board and custom client, we explored the options of also having a custom case for the validator. This would allow us as a company to have full in house product, and put us in a better position in the market. 

I was tasked with creating a reference design that could be used not only for the pilot but also to showcase Moovel Mesh in numerous events.


Since cost, complexity and time constraints were an issue, we opted for a very minimal and angular design approach. There where a series of prototypes that were 3D printed along with sticker iconography and location, and internal user testing was done to quickly validate and guide 

Moovel Mesh 3D CAD

During the user testing, through observation and coding the interviews as a team, we decide to modify one the model so that largest surface would be facing the user and use this space to develop a sticker that would be enticing enough and clear to let the user know where to tap his/her phone. 


During the development of the sticker, we focused on identifying the correct NFC logo, one that would be recognizable and at the same time self-explanatory, typography, colour contrast and even wording where iterated upon numerous times. 


There where multiple options and three candidates were shared with VIA who made the final decision base on our team’s input. 

Icon element exploration 

Sticker Design Proposals 

At the end of the project, R&D had successfully gone through a whole in house production cycle, all with in house resources. 

The team and I managed to convince management, VIA, and other teams to see the value in pursuing a Bluetooth validation solution. By conducting research, user testing, and interviews we were able to establish insights and iterate based on these. We managed to develop a fully functional prototype that brought together, a custom motherboard, software, case design, and sticker proposal.


This prototype was shown at the APTA conference in Columbus, Ohio, 2019. After this, 55 units of the Moovel Mesh Validator were sent off to production and scheduled to be shipped and deployed to San Antonio. 

Moovel Mesh Final Validator

04

Moovel Mesh

AR

As part of the final project, I explored the realm of Augmented Reality, poised to be a new method of interaction, developing and establishing a pipeline for both 3D and 2D assets was crucial to determine the feasibility of AR. 

Apple has been hinting at AR application for the last two years, With the inclusion of the USDZ format to both IOS and MacOS apple has been slowly developing tools for content creation. 

After getting used to new software, I was able to produce both 3D and 2D AR content, with this MVP content we began conducting internal testing not only on user perception but also on how the experience differed from device to device. 

It was concluded that even though the tools have made AR content creation a lot more simple, the main limiting factor at the moment seems to be the number of camera on the phone and the presence of a neural engine core in the SoC. Because of the full 3D assets would not run on older devices as well, and it was decided to pursue 2D content to do further testing.

AR Demo